Constraints faced by dragon fruit growers in the production and marketing of dragon fruit in Latur district of Maharashtra

Dragon fruit cultivation is gaining momentum among farmers in Latur district Maharashtra, due to its high market value and potential for diversification. However, farmers face multiple constraints throughout the production and marketing stages. This study identifies and analyzes these challenges using data collected from 60 dragon fruit growers. The results shows that high establishment costs, limited irrigation knowledge and labour shortages are major production related constraints. On the marketing side price fluctuations, market saturation and seasonal demand emerge as key issues. Farmers have proposed solutions such as subsidies, training, cooperative marketing and better irrigation practices. The study provides a practical perspective on the difficulties faced by dragon fruit growers and highlights areas that need support to ensure sustainability and profitability.