2024, Vol. 7, Special Issue 9

author(s)
Ridip Ranjan Saharia, Bikash CH Das, Haridra Sharma, Muzaharul Islam and Sabita Das

abstract
Assam silk holds a distinctive position in the global sericulture map, given that all of India's muga silk output originates exclusively from Assam. Muga silk is highly valued by the elite class due to its intricate production method, making it the priciest among all silk varieties. Efficient Management is one of the crucial factor for growth and development of an enterprise. The present study was carried out at four blocks namely Sualkuchi, Rani, Rampur and Boko of Kamrup district under the state Assam with a view to assess the socio economic correlates for characterizing the management orientation of muga silk entrepreneurs. The hundred muga silk entrepreneurs were selected through convenient sampling technique for final data collection. The data were collected with the help of structured interview schedule prepared for the study and statistical tool like coefficient of correlation used for drawing conclusion. The study revealed that Muga silk entrepreneurs in this region are smoothly managing their enterprise with a handsome profit. The formal education experience and training exposure of the entrepreneurs significantly contributes to the efficient use and management of existing resources in the enterprise. The medium level mass media exposure and social participation helps in increasing the management orientation of the muga silk entrepreneurs. In proprietorship oriented organizational pattern proprietors enjoy full and better control management. The study also revealed that higher the annual income of an entrepreneur leads to better management of his enterprise because he can effectively invest the money for utilization of different resources, hiring of skill labour and promote mechanization for increase the production level of his enterprise. Moreover source of finance and type of business found significantly and positively correlated with the management orientation.