In recent years, the yield of soybean crops in Madhya Pradesh and Rajasthan has been steadily decreasing. This decline is attributed to various factors including sudden climate change, heavy infestations of pests like girdle beetle and pod borer, irregular rainfall patterns, and lack of good planting materials. Additionally, farmers often lack awareness of modern cultivation practices and do not receive adequate guidance and advisory services for their crop-related queries. These issues collectively contribute to the degradation of soybean crop quality, leading to lower market prices for farmers. Consequently, many farmers have started shifting from soybean to other crops like maize and pulses, which may result in a significant decrease in the national soybean production. Physically reaching to each and every farmer of our country and addressing them is a bigger challenge, but through digital platforms it is more convenient to reach out to each and every farmer of our country and convey them relevant information. To address these challenges, a digital drive was initiated by Agribazaar in early Kharif-2023 in Guna, Madhya Pradesh, focusing primarily on soybean cultivation - “Kharif Soybean Advisory Project”. The project also extended its support to other Kharif crops such as maize, paddy, and green gram, utilizing the comprehensive features of the Agribazaar mobile application. The focus of this case study is to provide a digital platform designed to empower farmers by offering a comprehensive suite of tools and services. Agribazaar provides features such as crop calendars, market rates, input stores, and a crop doctor service to assist farmers in managing their crops effectively and enhancing their productivity.
