2024, Vol. 7, Special Issue 7

author(s)
Akshita Vashishth and Sanjay Kumar Joshi

abstract
This paper explores the transformative role of big data in business and agribusiness, highlighting its impact on customer relations, operational efficiency, risk management, and product development. The study examines how big data analytics enables businesses to gain deeper insights into consumer behavior, optimize decision-making processes, and enhance overall performance. In the agribusiness sector, big data applications in precision agriculture, weather forecasting, and supply chain optimization are discussed. The paper also addresses the challenges associated with big data implementation, including data volume, velocity, variety, and veracity. By leveraging big data technologies, businesses can improve customer satisfaction, increase operational efficiency, mitigate risks, and drive innovation. However, successful implementation requires careful planning, robust infrastructure, and a skilled workforce. The findings suggest that big data will continue to play a crucial role in shaping the future of business and agribusiness, offering competitive advantages to those who effectively harness its potential.