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P-ISSN: 2618-060X, E-ISSN: 2618-0618   |   NAAS: 5.20

2024, Vol. 7, Special Issue 6

Awareness and consumer behavior with regard to organic food in Nagpur district


VJ Rathod, Asha B Kayarwar, MS More, Rohma Azeem, NT Bagde and SN Suryawanshi

The aim of this study was to find out the knowledge of organic food in Nagpur district. The primary data were collected by personal interview method in pre-designed schedule. The collected data were analyzed in the three main parts, namely, socio-economic profile, buying behavior and constraints faced by the consumer with respect to organic food and analyzed using descriptive statistics and chi-square test. From the chi-square test at 5 percent level of significance, it was found that the age and income level of consumers were independent of the awareness of organic food but the knowledge of organic food were dependent on educational level and occupation profile of consumers. The constraints faced by the consumers in buying organic food found that, ‘Not available easily in our regular stores’ (67.6 percent) ranked 1st and ‘It is very expensive’ (40.84 percent) ranked 2nd.
Highlights
. The awareness of organic food was independent of age and income level of consumers.
. The knowledge of organic food was dependent on educational level and occupation profile of consumers.
Pages : 580-585 | 453 Views | 247 Downloads
How to cite this article:
VJ Rathod, Asha B Kayarwar, MS More, Rohma Azeem, NT Bagde, SN Suryawanshi. Awareness and consumer behavior with regard to organic food in Nagpur district. Int J Res Agron 2024;7(6S):580-585. DOI: 10.33545/2618060X.2024.v7.i6Sh.995
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