2024, Vol. 7, Special Issue 3

author(s)
Gurshaminder Singh, Preeti Kaur, Bhavna Singh and Ankit Dhawan

abstract
Among the most significant cereal crops in the world, maize, also known as Zea mays L., greatly contributes to both economic stability and food security. A significant part of Punjab, India's agricultural landscape is devoted to maize farming 60 farmers in total were chosen at random among the districts of Punjab State, the villages were Sahora, Hasanpur, Allahpur, Radiala and Ghataur the data were gathered using the personal interview technique and the relevant statistical tools were used for data tabulation and analysis. The study was carried out in 2023–2024 farmers understanding of maize, seed rate and varieties significantly increased following the viewing of the video the findings also show that 58% of those surveyed saw a medium-level increase in knowledge after watching a film on variety and seed rate, respectively the results showed that farmers used smartphones at a high frequency, which presents chances to use digital devices in agricultural extension activities. The majority of respondents, who fell into either general or OBC categories, were between the ages of 29 and 80, and the majority had completed up to class 12. Participants, both male and female, had more than 30 years of farming experience. Their primary occupation was agriculture, and they claimed an average annual income of up to 4-6 lakh. The male leader of the family possessed almost all of the land. Ultimately, the research offers insightful information that will help professionals in development and that would increase agricultural output, support sustainable livelihoods and guarantee food security for rural communities in the Punjab area as well as worldwide. As a result, a distinct change has been noted: the village's younger generation has travelled overseas. The land has become more fractured as a generation moves, and this appears to be a big worry. Youth involvement is lower. Considering plan, passion, interest, and soon this, to pursue farming as a company make the farming industry more lucrative. By using these techniques, farmers may lead prosperous lives.