The growing demand for ready-to-cook (RTC) foods has profound agronomic implications, reshaping agricultural systems to meet the needs of the processed food industry. This study investigates the complex link between crop production and the RTC food sector, examining how changing consumer preferences influence agricultural practices. Through a mixed-methods approach, the research combines quantitative data on crop production trends with qualitative insights from interviews with industry stakeholders, including farmers and food processors. The study finds that as RTC food consumption rises, crop selection has shifted towards those that are more suitable for processing, such as potatoes, tomatoes, and wheat, while others have seen reduced demand. Moreover, the adoption of advanced farming technologies, including precision agriculture, has grown in response to the need for uniform crop quality and yield consistency. Post-harvest innovations, such as cold storage and drying techniques, are also critical in meeting the RTC sector’s requirements for long shelf life and quality assurance.
The results indicate that agricultural systems are increasingly adapting to the needs of the RTC food industry, but challenges persist, particularly regarding environmental sustainability. Monoculture farming practices, driven by the demand for specific crops, raise concerns about soil health and biodiversity. Furthermore, the economic viability of adopting new technologies in developing regions remains a barrier. This paper argues that while the RTC food industry offers economic opportunities, its growth necessitates sustainable farming practices to ensure long-term agricultural resilience. Future research should explore how to align crop production with sustainable practices while continuing to meet the rising demand for processed foods. By bridging the gap between agricultural practices and food processing demands, this study provides insights into the evolving relationship between the agricultural and food industries.